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JELLYJELLY BRAND GUIDE — PARTNER IP

JellyJelly × Wobbles

Playful, rounded, and friendly. The Wobbles family brings a kawaii energy to JellyJelly moments — optimized for social, mobile, and bubbly UI surfaces.

Wobbles Collectible: a friendly blue jelly character holding a phone

Collectible

The Wobbles Collectible is optimistic and approachable: soft gradients, big expressive eyes, pink cheeks, and short rounded tentacles. The phone in-hand signals connection and content — use this illustration when heroing the partnership or mobile-first product stories.

Wordmark

“WOBBLES” is set in a bouncy, all-caps treatment: thick rounded letterforms, light cyan outline, and a glossy blue fill. The first O is replaced by the Wobbles Collectible — do not typeset the O with plain typography. Two approved art files are below: a dark-background lockup and a transparent horizontal wordmark for light UIs.

On dark

Full-color lockup for dark backgrounds, video end cards, and black UI.

Wobbles wordmark on black: WOBBLES in blue with the O as the Collectible character
Transparent (on light)

Horizontal integrated wordmark — transparent PNG for white, sky, or pastel surfaces.

Wobbles wordmark: WOBBLES with jelly O, transparent background

Color

Core palette for UI, illustration, and co-branded art (sampled from the master artboard).

Bright cyan #3AB9E2
Blue #0094D3
Light cyan (outline / highlight) #82D1F5
Cheek pink #F4A7B9
Soft black (eyes, mouth, line) #0B0B0B

Typography (source files)

The working Illustrator file uses P22 Nudgewink Pro (display / bouncy wordmark) and Providence Sans Pro Bold for select headline styles. These are commercial fonts; license them for production or substitute with a rounded, friendly web stack.

Web-friendly pair: Fredoka — round, playful headlines

Nunito — legible, soft body and UI (this page uses Fredoka + Nunito as stand-ins)

Do & don’t

  • Use generous corner radii, soft shadows, and one accent color per view.
  • Pair blues with white or very light “sky” tints; use pink for small accents (cheeks, CTAs).
  • Keep the Collectible upright, uncropped, and on uncluttered backgrounds.
  • Do not recolor the wordmark, outline, or face features outside the approved palette.
  • Do not stretch, skew, or add heavy textures behind the Wobbles lockup.
  • Do not mix harsh geometric UI with the Wobbles block — keep shapes bubbly and legible on mobile.

Downloads

Collectible — PNG Wordmark (on dark) — PNG Wordmark (transparent) — PNG

Derived from the JellyJelly × Wobbles brand artboard (Illustrator, 1200×4545px — “JELLYJELLY BRAND GUIDE 2025” metadata). Edited master: JellyJellyXWobbles-Brand.ai